SCALE – How to Grow by Disrupting Digital…

Our CEO – Mike Young – has been attending the Digital City SCALE programme over the last two months and so far his reports have been extremely positive.

“At first, with programmes like this – ones that appear to be an essential part of a quasi European and Government public sector target to show they are ‘doing their job’ for businesses – it is easy to be wary, cynical or even that it is destined to be a waste of time. However, through our amazing engagement with Digital City over the last six months, their support which led to guidance from Simon Nicholson from MetisCube and then further encouragement to join SCALE, I could not speak more highly of the programme.”

SCALE is a training programme that aims to assist digital and technology based businesses to take their products and/or services to the next level of customer engagement and therefore widen their scope of impact within their respective markets. Leo Gillen our COO is very passionate about seeing our company – Pulse Technologies NE Ltd., reach its full potential.

We have worked so hard as a company to bring about a software and application solution that is hardcoded, secure and 100% monitored to the education market. The truth is that even though our CTO Mike Collins and CEO Mike Young along with two other colleagues work in that environment, it has been extremely challenging to both engage with and encourage schools and colleges to take a leap of faith and buy our Pulse-App solution. We therefore knew that it would be essential to fine tune our collective knowledge and expertise to further understand the ways in which our company is received by our target market.”

What has been clear from the outset and in particularly through our CEOs interactions with keynote speakers following their presentations is that what we have on offer is of great use and that we must look to ways in which we can stimulate the conversation and then disrupt the digital thought processes and behaviours of our target customers.

As Andrew Grill – Global Managing Partner at IBM said in his presentation at the inaugural gathering of SCALE back in September 2017,

“Since the year 2000 52% of the fortune 500 have been destroyed through digital disruption!”

This got us to thinking less about the potential stalling nature of our business, almost in an aplologetic sense, which was almost making us fearful of introducing our digital product into an often quite traditional market place in terms of structure and more about how we should be, with everything we have, pushing our message into schools and colleges about how amazing our product is at solving very clear communication issues and needs on a backdrop of ever increasing monitoring, data protection and in that sense people protecting nature of the state.

It was clear from Andrew’s presentation and my subsequent one to one with him that we had focused a great deal of energy on how not to force our way in to our customers line of sight almost from a fear of offending or disturbing them from their day-to-day. Really we should be putting 100% of our marketing and sales energy into disrupting the education market and in particular safe communication with students, parents, carers, employees and governors. And that we should be doing this in a way that establishes a) that we are delivery something that is relevant, secure and compliant in terms of the future proofing needs of organisations – not least in relation to the GDRP 2018 (new data protection legislation), and b) we understand that there is a need for educators to be able to further their impact to their learners that brings out even better results for the next generation of leaders and world changers.”

With that focus, Pulse Technologies NE Ltd., in its own way, wants to bring about a whole load of digital disruption to the education communication market place. To that effect, we invite schools, colleges and universities to get in touch to find out what the new wave of secure, monitored and cost effective method of whole education community information distribution looks like. We’d like you to meet – Pulse-App.

For more information about SCALE follow:

https://bdaily.co.uk/articles/2017/09/26/digital-city-reveals-the-fourteen-tech-firms-selected-for-tees-valley-scaleup-programme

 

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